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We look at the company Imagic. This company only lasted a few short years during the lead up to, and through the crash. The company is notable for innovative packaging, and creating games that pushed the graphical fidelity of the Atari VCS to new levels! They were also one of the first companies to use graphics on a computer to then be translated to code on a console. A feat famously used by Rare in the creation of Donkey Kong Country. Unfortunately through a lot of bad luck Imagic was unable to go public due to the Time Warner earnings report two days prior. This lead to the company's downfall.